All forms of communication transmit meaning at different levels.

Most obvious is the explicit meanings expressed in words or content. But given that consumers gain over 70 percent of meaning from non-verbal cues there is a whole lot more to a successful communiqué than the offer. Choice of design, colours, imagery, typeface, buttons, copy, placement and other creative elements play a huge part in the success of a campaign or strategy. See how our experts crafted all these cues and factors to achieve an effective, high-performance communication piece for clients in the following examples:

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